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January 2022 SEO News Recap

ROI Revolution

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78
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February 2022 SEO News Recap

ROI Revolution

In our February 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into AI and SEO, Google Search Console errors, SEO site migrations, and more. Google: SEO Site Migrations Are Hard Because URL Signals Need to Be Forwarded.

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146
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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. They also add relevance to the subject of the post, which is crucial for improving SEO rankings.

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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. Learn more and save your spot here!

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content. What retailers are missing in today’s inbound tactics are new 1:1 personalization capabilities that go beyond product recommendations.

Marketing 175
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. Learn more and save your spot here!