Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season
Retail TouchPoints
NOVEMBER 12, 2021
Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. ’ This shopper base is made up of consumers who only want to buy at a discount.
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