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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. ’ This shopper base is made up of consumers who only want to buy at a discount.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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How to sell on Walmart website without making rookie mistakes?

ChannelSale

There is a great deal of work that needs to be taken care of at the backend, right from product listings to inventory management to order fulfillment. Handling everything manually is not only too time-consuming but also very hectic. So signup to multi-channel e-commerce software solution.

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Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. Focusing on channels besides Amazon during this shopping event can be a great way to capitalize on shoppers’ generalized higher intent to buy.

Webinar 148
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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

After all, retailers are striving to rapidly adapt to evolving consumer demands. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Several studies point out that customers still prefer in-store shopping. Beacon Me Up.

Arts 50
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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. A retail fulfillment process that is known as BOPIS — Buy Online, Pickup In-Store. So, if it isn’t already.