Remove Channel Remove Comparison Shopping Remove Consumer Remove Shipping
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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

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Kibo Announces Ecommerce Quarterly Benchmarks for Q2 2020

Kibo

In our recurring quarterly benchmark report, we looked at ecommerce activity like page views and site visits as well as KPIs, like conversion rate and average order value (AOV), across channels and regions. What we found is that different regions relied on different online channels such as mobile and desktop to browse, shop, and convert.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?

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Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. Focusing on channels besides Amazon during this shopping event can be a great way to capitalize on shoppers’ generalized higher intent to buy.

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Are You Marketing In-Store Pickup?

OrderDynamics

US Tanks at Omni-Channel Advertising. In fact, the expected ad exposure on the first page was simply a small line mentioning that ‘in-store pickup’, or ‘click and collect’ Most retailers offering free shipping on a minimum order, advertise this as a short text at the top of the website (first page).

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

After all, retailers are striving to rapidly adapt to evolving consumer demands. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Several studies point out that customers still prefer in-store shopping. Beacon Me Up.

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