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Harnessing the huge marketing potential of subscription services

365 Retail

But retail subscription services aren’t a new phenomenon: magazine and newspaper services have been around for decades while Blockbuster gave way to Amazon Lovefilm (its DVD rental service) before streaming took over. . This could perhaps be due to the rise in customer loyalty. . Encouraging customer loyalty.

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How The COVID-19 Crisis Impacts The Employee-Customer Relationship And How To Keep It Strong

Retail TouchPoints

In situations where businesses have closed their physical locations, but people still work remotely, employees often feel disconnected from colleagues and engage with the public either over the phone or through online channels. In situations where businesses and customers interact in ways other than face-to-face, many things are lost.

Customer 150
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. Carry the online customer experience into the real world.

eCommerce 139
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. These are the people who love your brand and your products so much they can’t wait to tell their friends.

B2C 261
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. percentage point expansion in its gross margin each year through fiscal 2020. ”.

B2C 170
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5 eCommerce Shopping Features to Consider for Growth

ESW

Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable. Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Keep the sale simple. Product Comparison Charts.

eCommerce 113
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Retail Auto-Replenishment: the Pros and Cons

GetElastic

“The most successful retailers will be those that think like their customers, connecting the dots to create a seamless retail experience.”. a monthly supply of detergent) and large retailers with their own subscription services will likely experience greater customer loyalty than upstart curation-themed subscription businesses.”.

Retail 141