Optimizely

DECEMBER 21, 2017

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Creating a Frictionless Returns Process.

Omnichannel 181

Omnichannel Payment Services Specialty Retailers Customer Loyalty 181

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. eCommerce is growing (higher, further, faster). hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 245

B2B eCommerce BigCommerce Omnichannel 245

Digital Doughnut

FEBRUARY 6, 2023

Omnichannel retailing refers to the practice of providing customers with a seamless shopping experience across multiple channels, such as brick-and-mortar stores, online marketplaces, social media platforms, and mobile apps.

Omnichannel 98

Omnichannel Social Media Customer Loyalty Retail 98

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 239

Shipping Costs Improvements Live Chat Retail 239

ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. Omnichannel and Unified Commerce Today’s shoppers have more choices than ever. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 75

Customer Loyalty Beauty and Health Food and Beverages Customer 75

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? This way, your customers always get accurate answers. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

MARCH 26, 2021

Customization also helps retailers build an emotional connection with their customers through co-creation, and improves customer loyalty. Distributed Order Management Technology for a Unified Customer Experience. That is where distributed order management (DOM) technology comes into play.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. What product, when bought as a first purchase, is most likely to lead to customer loyalty down the line?

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

Smile.io

JANUARY 27, 2022

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

Sporting Goods 81

Sporting Goods Customer Loyalty Customer Events 81

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

Customer 266

Customer Multi-channel Channel Customer Experience 266

365 Retail

MAY 25, 2021

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance. An omnichannel future based on experientialism.

Customer Loyalty 52

Customer Loyalty Customer Omnichannel Point of Sale 52

Sailthru

JANUARY 16, 2020

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone.

Omnichannel 78

Omnichannel Seminar Customer Loyalty Mobile 78

Retail TouchPoints

JUNE 8, 2023

It’s designed to dig into the new channels and technologies driving the future of connected commerce. Finally, several sessions will reveal how Web3 can support brands in their quest to solidify customer loyalty. Some brands, such as Starbucks and Nike , are using Web3 as a vehicle to reimagine their loyalty strategies.

Technology 266

Technology Customer Loyalty Omnichannel Consumer 266

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer. And in today’s omnichannel environment, that change is happening faster than ever. One truly can’t exist without the other,” she said. “I

Marketing 289

Marketing Customer Loyalty Omnichannel eCommerce 289

retailnext

AUGUST 15, 2019

Securing a sizable base of loyal, returning customers can be quite a mountain to climb in a variety of saturated retailing segments. Offering excellent delivery services is a great way to capitalize on and win customer orders, and ultimately encourage customers to return to your site or store. Offer rewarding loyalty programs.

Customer Loyalty 40

Customer Loyalty Payment Services Customer Live Chat 40

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Retail TouchPoints

FEBRUARY 1, 2021

Omnichannel shopping. Without seamless checkout and customer service options available across channels, customers will go elsewhere — especially now that more shopping is done online and consumers can switch to the competition with a quick click. Voice commerce. Before this year, 70% of its sales were to restaurants.

Customer Experience 305

Customer Experience Customer Omnichannel Social Media 305

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 224

eCommerce Order Fulfillment Fulfillment Multi-channel 224

Retail TouchPoints

SEPTEMBER 7, 2023

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts in customer behaviors?

Supplies 244

Supplies Arts Customer Loyalty Fulfillment 244

Retail TouchPoints

JANUARY 5, 2022

But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. Augmented by Personalized Digital Engagement: After retailers generate a new lead, they have an opportunity to build a customer profile.

Retail 288

Retail Omnichannel Social Media Consumer 288

Optimizely

AUGUST 23, 2018

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. That’s where Google Shopping comes in. This includes Google.

Omnichannel 199

Omnichannel Merchant Services Shipping Costs Customer Loyalty 199

Retail TouchPoints

JULY 28, 2020

In addition, “store associates and managers have taken on more responsibility over the years, from the buy online, pickup in-store trend to personalizing experiences for every shopper on every channel, while also having to be product and style experts,” said Oscar Sachs, CEO of Salesfloor in a statement.

Customer Experience 153

Customer Experience Customer Loyalty Omnichannel Channel 153

365 Retail

JUNE 7, 2023

That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet. Our new Mobile Wallet functionality lets marketers uplevel their brand promise, giving them more ways to deliver the personalised, seamless experiences their customers expect.”

Omnichannel 98

Omnichannel Mobile Customer Loyalty Channel 98

Smile.io

NOVEMBER 17, 2022

Small Business Saturday is an excellent opportunity for small businesses to kick off the holiday retail season while building small business loyalty among its customers. Driving customer loyalty is essential for growth and stability in ecommerce. How to build loyalty on Small Business Saturday Implement a loyalty program.

Small Business Retail 78

Small Business Retail Social Media Omnichannel Customer Loyalty 78

Optimizely

DECEMBER 14, 2017

Without this detailed customer data , you’re completely in the dark as to how engaged customers really are. You can quickly and easily tell that a buyer is engaged if they’ve interacted with you across multiple channels and devices in the past month. Drive customer loyalty over time.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

JUNE 22, 2023

The brand uses a combination of Facebook, Instagram, YouTube, TikTok and even other channels, and adjusts its approach based on its goals and changing consumer behaviors. “In In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained.

Customer 272

Customer Clothing Consumer Fashion 272

RTP blog

APRIL 9, 2018

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Loyalty Shifts to Value.

Shipping Costs 298

Shipping Costs Gifts Fulfillment Consumer 298

Retail TouchPoints

MARCH 29, 2022

They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty. Increase Revenue in New Channels.

Customer 222

Customer Channel Technology Improvements 222

Optimizely

DECEMBER 14, 2017

Without this detailed customer data , you’re completely in the dark as to how engaged customers really are. You can quickly and easily tell that a buyer is engaged if they’ve interacted with you across multiple channels and devices in the past month. Drive customer loyalty over time.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

SEPTEMBER 8, 2020

After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Kohl’s Cash coupons will be issued in $5.

Customer Loyalty 285

Customer Loyalty Gifts Events Channel 285

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. More than one person talked about the rising cost and diminishing returns of specific acquisition channels. Omnichannel is Still Tough to Achieve. Think you’re ready for omnichannel?

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126