Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Kibo

FEBRUARY 3, 2023

Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business. In this article, we’ll outline four strategies to help boost your retention rate and discuss how technology will help you implement these strategies.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

RetailMinded

AUGUST 25, 2023

Anyone who is looking to elevate an online store and drive more sales needs to make meaningful improvements to their e-commerce presence. Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success.

Improvements 52

Improvements Social Media SEO Customer Retention 52

Kissmetrics

JUNE 14, 2017

They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Analyze Your Customer Data. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

Ecommerce Platforms

APRIL 5, 2023

It helps identify the channels and tactics that are most likely to reach their target audience. Behavioral: purchase history, website visits, and social media engagement. Goals and challenges: what motivates your customers to buy and what obstacles do they face? Track your results.

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

lateshipment

MAY 28, 2020

Neither do they help in improving customer satisfaction. As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). You acquired 10 new customers during the year.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Algopix

APRIL 14, 2024

Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies. His agency’s creative social media strategies have been pivotal in transforming the social presence of numerous businesses. LinkedIn 3. LinkedIn 4.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

lateshipment

MARCH 15, 2021

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you! And if you are planning to just replace one customer with another, you are in for a shock!

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

lateshipment

APRIL 1, 2020

In this article, we will look at why last-mile customer satisfaction is crucial and explore the best way to measure it. They do not hesitate to write poor reviews on the social media channels of a business or on review sites if faced with parcel delays or losses. Increase Customer Retention & Lifetime Value.

Improvements 225

Improvements Payment Services Customer Shipping Costs 225

Omnisend

DECEMBER 5, 2023

Image via Shopify In the same vein, promote reviews across your blog, social media, and email newsletters. Customize your product descriptions How you describe your products counts. You can also use some of the best Shopify Apps to enhance your customer service and social media presence.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

Small Business Retail 230

Small Business Retail Social Media Retail Leisure 230

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

lateshipment

APRIL 6, 2023

Repeat customers are receptive to more: They’re eager to test out new goods and services from a company they already know and respect. Companies may design a seamless and “omni-awesome” client journey by swiping right on a variety of touchpoints, including calls, emails, social media, text messages, mobile apps, and more.

eCommerce 130

eCommerce Customer Payment Services Shipping Costs 130

BigCommerce

APRIL 18, 2018

After all, if you can’t measure something, you have little chance of improving it. Tracking and measuring the right KPIs can improve your business and marketing decisions. Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels.

Download 418

Download eCommerce Social Media Shopping Carts 418

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  Online shopping and social media use are on the rise source: Backlink.io billion people used social media platforms last year.  Not anymore. billion by 2028.

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Reducing agents’ time handling customer requests. Improved customer retention.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Omnisend

SEPTEMBER 29, 2021

One of the best ways to do this is by increasing customer retention rates. In this article, we’re going to discuss the best ways to identify customers that are an immediate ecommerce churn risk. Using churn management strategies you’ll be able to quickly prioritize your marketing efforts toward these high-risk customers.

Customer 148

Customer Customer Retention Social Media Merchant Services 148

Algopix

OCTOBER 21, 2023

Revenue by Traffic Source: Knowing where your customers come from (e.g., organic search, paid ads, social media) allows you to allocate marketing resources more effectively. They tell you how effective your sales funnel is at turning visitors into paying customers. A high retention rate is a sign of a loyal customer base.

Shipping Costs 118

Shipping Costs eCommerce Customer Retention Social Media 118

Retail TouchPoints

AUGUST 15, 2022

Despite their investments, there are a few gaps and opportunities for improvement. Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Inflation and the threat of a recession are bringing discounts to the forefront.

Customer Loyalty 187

Customer Loyalty Customer Retail Shipping Costs 187

Kissmetrics

JUNE 29, 2021

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. There are many different customer acquisition channels, both online and offline.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Omnisend

APRIL 28, 2021

Enter retention marketing—the difference between constantly struggling to attract first-time buyers and comfortably selling to loyal customers. Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. Post-Purchase.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196

lateshipment

JUNE 24, 2021

Just how you manage to interact across all touchpoints in your marketing channels, website, etc in the pre-purchase phase, you need to interact with the customers about everything regarding their orders in order to get their delivery experience right and improve customer delight. Customer Support Interactions.

Customer 130

Customer Shipping Costs Social Media Shipping 130

Smile.io

MARCH 11, 2021

Here’s a few reasons why you might want to do that: 65% of American customers consider positive, personal experiences to have more of an impact on them than advertising. 93% of customers are likely to buy again from a company after receiving fantastic customer service. Reply to each of these in a personal and meaningful way.

Improvements 82

Improvements Live Chat Social Media eCommerce 82

lateshipment

JULY 31, 2023

Improving Marketing Strategies: Marketing can be one of the most expensive parts of your business. Customer Retention: Keeping tabs on all the retention strategies of your customer users, you can outbid them on the bottom-of-the-funnel marketing too.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Kissmetrics

JUNE 7, 2017

Even customers who have the same general interests and purchasing behaviors can vary wildly in their choice of channels through which to consume the media. Imagine being able to pinpoint not just a customer’s location, but what other places they tend to visit as well? Understanding How Ads are Bought and Placed.

Improvements 225

Improvements Marketing Channel Customer Retention 225

lateshipment

JULY 17, 2020

Running re-targeting ads on social media could do the trick, but if you want to kick things up a notch, here are some techniques and tips to keep in mind. . Why focus on customer retention , and not just increasing the number of new visitors? For this to happen, you need to combine the right channels. Think Ahead.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Retail TouchPoints

JULY 14, 2021

It is vital to choose a system that makes it easy for you to manage content on your site, such as inventory, site details, seasonal updates, important announcements and transactional email copy sent out to customers with each order. Unavailable Marketing Tools for Existing Customers . No Compatibility with Social Media.

eCommerce Platforms 228

eCommerce Platforms Payment Services eCommerce Small Business Retail 228

Algopix

JULY 22, 2023

Conversion Tracking and Funnel Analysis Conversion tracking and funnel analysis are crucial for understanding how users interact with an eCommerce website and where they drop off during the customer journey. This information helps identify areas for improvement and optimization.

eCommerce 99

eCommerce eCommerce Analytics Social Media eCommerce Platforms 99

Optimizely

AUGUST 7, 2018

How many times have they visited your brand website, opened your emails, or liked posts on social media? Collecting this data — and bringing it all together to get a single view of the customer — is key to understanding each shopper as an individual. It really all comes down to: Are they a long-term loyal customer?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

retailnext

SEPTEMBER 24, 2019

With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc. Improve shopper experience by understanding tastes and preferences in product. Gauge customer and purchase trends. Social Media – Social media has become a reliable source of data.

Customer Data 88

Customer Data Improvements Customer Social Media 88

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Social Media 52

Social Media Customer Retention Subscription Retail 52

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

BigCommerce

JUNE 13, 2017

When you combine LTV with other metrics like retention rate , customer acquisition cost , churn rate, net profit and ROAS, you start to get a very clear picture of what you can do to improve margins. In addition, every month, Swiss Rasoi hosts flash sales you can only find on their social media channels –– specifically Facebook.

Shipping Costs 417

Shipping Costs Customer Loyalty Customer Social Media 417

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

BigCommerce

OCTOBER 24, 2017

Daniel Wallock, Marketing Strategist, Wallock Media. Engage with your customers. Just by replying to your customers questions and comments on social media it will help you drive more sales. Customer personas. Listen to the customer and improve your products so that your product ratings and sales improve.

eCommerce 420

eCommerce Shipping Costs Merchant Services Payment Services 420