Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

JULY 14, 2022

Learning management and employee communications solution provider Bites has introduced AI tools into its social media-styled employee training platform. Natural language processing tools also are included to offer advice on improving content. The AI upgrade aims to help make Bites capable of creating instant content.

Social Media 277

Social Media Channel Improvements Management 277

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Ultimately, this can help retailers improve throughput and fulfill orders faster.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

NOVEMBER 27, 2023

Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 15, 2024

billion in run-rate revenue from streaming and social within three years, while maintaining a stable, double-digit adjusted OIBDA (operating income before depreciation and amortization) margin. “Live social shopping is a natural evolution for us. . “Live social shopping is a natural evolution for us. ”

Multi-channel 264

Multi-channel Social Media Operations Improvements 264

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

FEBRUARY 14, 2025

The answer is simple: by using Digital PR to engage with editorial sections of key media while also improving online visibility. Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. So how can a new and revolutionary beauty brand get noticed?

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

Social Media 262

Social Media Management Marketing Presentation 262

Retail TouchPoints

MARCH 17, 2022

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. Gen X Homeowners Making Improvements. Here’s what our analysis revealed.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Kissmetrics

FEBRUARY 19, 2021

As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads.

eCommerce 323

eCommerce Social Media SEO Marketing 323

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Online businesses are constantly looking for ways to retain customers and improve the customer experience, not knowing that the solution is right at their fingertips. Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Kissmetrics

JANUARY 21, 2021

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. To improve your Google ranking, you need to know where you stand. According to Backlinko , the first result on Google gets 31.7 78 percent of clicks.

Improvements 363

Improvements SEO Mobile Social Media 363

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Kissmetrics

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand.

Improvements 311

Improvements Marketing Social Media Travel 311

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Kissmetrics

DECEMBER 14, 2020

By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP. Use Other Marketing Channels to Drive Traffic to Your Amazon Store. Do your due diligence and identify which marketing channel your target audience uses before you open your wallet.

Improvements 360

Improvements eCommerce PPC Channel 360

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Loyalty Programs That Reward and Engage Loyalty programs are one of the most effective tools for improving customer retention. Offer multiple communication channels for customer support, including phone, chat, email, and social media.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers. Social influence continues to show opportunities as U.S.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers.

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

NOVEMBER 5, 2024

On the customer-facing side, supermarkets would do well to improve their mobile and search experiences: two in every three online grocery orders are made on mobile devices, and a majority ( 56% ) use the search function to add the most items to their carts, according to market research firm 84.51˚.

Mobile 275

Mobile Operations Consumer Shopify 275

BigCommerce

APRIL 18, 2018

After all, if you can’t measure something, you have little chance of improving it. Tracking and measuring the right KPIs can improve your business and marketing decisions. Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels.

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. There are more than 3.6 What is content marketing?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

OCTOBER 22, 2024

Startups can use tools like customer relationship management (CRM) systems, social media engagement and direct messaging platforms to streamline interactions and address customer concerns promptly and personally. Enterprises Enterprises face the challenge of delivering consistent CX across multiple channels and locations.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. Influencer programs are also rated as the fastest-growing online customer-acquisition channel, and ties with email as the most cost-effective online customer-acquisition channel. Improve website traffic. for every $1 spent.

Social Media 370

Social Media Channel Recommendation Fashion 370

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Personalization and Segmentation: Customization of your SMS marketing messages can significantly improve engagement.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Kissmetrics

NOVEMBER 11, 2020

But what if you’re making a social media mistake ? Give Your Channel a Theme to Gain YouTube Subscribers. Before you do anything, you need to give your channel a theme. If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme. This is the goal of a social media platform.

Social Media 363

Social Media Channel Improvements Marketing 363

Retail TouchPoints

DECEMBER 29, 2021

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

Social Media 306

Social Media Beauty and Health B2C Subscription 306

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Add-On Slack Apps for Metrics. Marketing is all about metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics eCommerce Channel 297

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Tech also makes it easier to gather customer insights and improve the entire customer experience.

Technology 363

Technology Social Media Information Live Chat 363

Retail TouchPoints

MAY 18, 2023

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.

Improvements 277

Improvements PPC Retail Financial Services 277