Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers. Social influence continues to show opportunities as U.S.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

MARCH 17, 2022

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. Gen X Homeowners Making Improvements. Here’s what our analysis revealed.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. For them, Pinterest was a golden goose.

Social Media 220

Social Media Definition B2C Food and Beverages 220

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

Retail TouchPoints

JANUARY 23, 2023

While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps companies create immersive and interactive retail experiences for customers. Create superior customer experiences.

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Improvements Customer Social Media Retail 208

Smile.io

DECEMBER 13, 2022

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

Social Media 72

Social Media Blog Improvements Channel 72

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Claim your copy so you can profit off of this channel’s meteoric rise.

Social Media 78

Social Media Channel Marketing Information 78

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. To add to the challenge, the consumer expectations for new products, new styles, new looks and new inspirations are amplified by the pace of social media. of every $1.00

Social Media 150

Social Media eCommerce Retail Apparel 150

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. This will increase your “word-of-mouth” traffic.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

ROI Revolution

DECEMBER 14, 2020

This offering would be unique to the social media space, as no other platform has created this functionality. Facebook has reached an agreement to acquire Kustomer, a top-rated omnichannel CRM that enables businesses to effectively manage all customer interactions across channels. Read more here. Learn more here.

Social Media 78

Social Media Omnichannel Channel Operations 78

Kissmetrics

DECEMBER 12, 2017

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Identify the micro-influencers relevant to your brand, and then engage with them via social media before reaching out. Social Comments & Conversation Rate. Content Reach. You know it will serve your audience, but….

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Improvements Marketing Social Media Blog 491

365 Retail

MAY 26, 2023

This article aims to guide UK businesses through the labyrinth of social media branding, helping them to optimise their strategy for better reach and engagement. Social media is a powerful tool – one that offers an unparalleled platform for businesses to connect with their audience, tell their story, and create a unique brand identity.

Social Media 52

Social Media Technology Improvements Information 52

Retail TouchPoints

MAY 18, 2023

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.

Improvements 277

Improvements PPC Retail Financial Services 277

Kissmetrics

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand.

Improvements 311

Improvements Marketing Social Media Travel 311

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 263

Live Chat Social Media eCommerce Consumer 263

ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. Now, Facebook is developing a new channel called Paid Online Events. Apple’s latest mobile operating system, iOS14, includes sweeping changes aimed at improving security and maintaining privacy for its users. Published September 17, 2020.

Social Media 78

Social Media Travel Events Presentation 78

Kissmetrics

SEPTEMBER 1, 2020

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. How do I Improve my Organic Reach on YouTube? When viewers subscribe to your channel, you automatically increase your organic reach.

Improvements 362

Improvements SEO Channel Subscription 362

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Groove

APRIL 19, 2024

BigCommerce has a larger scope of built-in marketing and SEO functionalities, which allow you to create targeted marketing campaigns and improve organic search ranking. More channels to sell: BigCommerce integrates seamlessly with various sales channels , including marketplaces, social media platforms, and point-of-sale systems.

BigCommerce 368

BigCommerce Shopify Payment Services SEO 368

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. There are more than 3.6 What is content marketing?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.

Social Media 276

Social Media Channel Customer Loyalty Banking 276

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 279

Social Media Multi-channel Customer Loyalty Shopify 279

ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone. Brands must know their target customer and which channels that customer prefers.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 245

Social Media Customer Beauty and Health Consumer 245

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Add-On Slack Apps for Metrics. Marketing is all about metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

DECEMBER 13, 2023

The power of social media: It’s no secret that when looking to purchase a product, outside of recommendations and reviews from fellow consumers or family and friends, social media is also a popular channel that influences most of our buying decisions.

Beauty and Health 260

Beauty and Health Social Media Consumer Customer Loyalty 260

RetailMinded

NOVEMBER 5, 2021

So, if you also want to improve your retail branding digitally, read this article to the end. You’ll learn simple yet effective strategies to improve your retail branding digitally. Utilize The Social Media. Today, social media has become an integral part of human lives. One of these is digital branding.

Improvements 105

Improvements Social Media Retail Consumer 105

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. and ultimately scale our marketing efforts for specific channels and locations.”

POS 278

POS Channel B2C Social Media 278

Retail TouchPoints

APRIL 3, 2023

Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. When you think about people willing to opt-in to a text channel, they’re usually more engaged than someone on your email list.

Payment Services 261

Payment Services Social Media Subscription Channel 261

Retail TouchPoints

OCTOBER 10, 2023

He noted that MDL provides a “seamless one-click handoff,” creating an improved and simplified user experience, and flexibility for retailers to gain customers. That’s because when teams go to check traffic and conversions from the various channels that drive mobile commerce, they see activity.

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Mobile Retail Social Media Payment Services 264

Retail TouchPoints

NOVEMBER 28, 2023

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel.

Retail 273

Retail Social Media Channel Consumer 273