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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.

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Retail Planning and Forecasting Tips and Resources During COVID-19

OracleBlogs

We understand that many customers are experiencing challenges during this unprecedented era in retail. In the unfortunate case of locations having to close during this crisis, shifting demand to other channels within your business, you will need to set forecasts to zero (0) for those locations during the planned period of closure.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174
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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

Niche marketing means you narrow down your focus to reach only relevant customers. Develop buyer personas: Create buyer personas of your ideal customers to help you better understand them. Which social media channels do they prefer? Building brand loyalty can pave the way for your customers to become your brand ambassadors.

Marketing 209
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The Impact of AI on Retail in 2024 

365 Retail

This year, AI has transformed the future of customer experience and is quickly becoming a key driver of growth and productivity across industries. Predictive AI can then analyse data to predict future demand and make recommendations on stock levels to keep shelves full. The retail industry is no exception to this trend.

Retail 62
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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Determine your primary customers. How will they find your website? Choose your domain name.