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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

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How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

You should compare your conversion funnel by channel for the best idea on how the customer journey differs between channels (which you can see here compared between organic traffic and site-wide averages). Visits: how many people came to your site from this channel. Average Visit Length: how long a customer spent on your site.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Klaviyo's reporting and eCommerce analytics tools help merchants analyze metrics beyond open rates and clicks.

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Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday

Profitero

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers).

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Magento Alternatives 2020: Which Is Your Best Option?

Ecommerce Platforms

Founded back in 2007, Magento soon caught the eye of some of eCommerce's most prominent players and was purchased by eBay/X.comemrce in 2011. Magento is available in two forms: Magento Open Source : This was formerly named the Magento Community Edition, and is free to download and install. PrestaShop is free to download.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. This table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. You might need to configure extra ecommerce analytics to track this metric.

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Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”

Profitero

Half the brands we surveyed as part of our 2018 eCommerce benchmarking study, conducted jointly with Kantar Consulting, cite “measuring and reporting on how eCommerce is performing as a distribution channel” as a top challenge. These data-driven insights could very well separate eCommerce forerunners from the also-rans.