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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246
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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Here’s why this is the case: Online marketplaces : T-shirt sellers have access to a wide range of ecommerce platforms. Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. Gather feedback : Use social media polls and focus groups to survey potential customers.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. Branding should be central to every decision your company makes, including: Your social media posts.

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Startup Ecommerce. Effective Ecommerce Podcast.

eCommerce 187
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7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

By taking on that more personable approach with your messaging and style –– across all channels –– you can improve your brand’s perception. It’s very easy nowadays to connect with people on social media based on their physical location. consumers have engaged with brands on social media. Raven + Lily’s Value Add.

Marketing 713
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Marketing Unboxed: Best Of Season 1

Optimizely

The community that OV has built around “doing things” is really enviable, and shows the power of the right message to drive serious results on social media. But more than that, the content of the ads—smartly tailored to each channel—made a strong impression. Best Retargeting: Le Creuset. Best Cart Abandonment: MVMT.

Marketing 218