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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

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Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246
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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

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Seriously, Stop Trying to Beat Amazon at Ecommerce

Optimizely

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness. What you can do is build your own unique, powerful ecommerce brand that stands out from the crowd.

eCommerce 569
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3 Must-Try Ecommerce Marketing Techniques

eCommerceFuel

One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? Ecommerce marketing can get tricky. What Do Good Marketing Techniques Entail? What Are the 3 Marketing Strategies?

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Let’s dive into what’s in store for retailers and share some insights and predictions for the 2021 holiday shopping season, based on real-time ecommerce data. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 264