TV may be Old School but it Works for DTC Brands Transitioning into Retail
Retail TouchPoints
OCTOBER 24, 2022
You’re building a large, loyal fan base as well as your subscription program, and you’re aggressively marketing online and social media. The answer may lie in ‘old fashion’ linear television, with the caveat of buying that media strategically and flexibly. Different channels are better for driving retail versus direct response.
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