With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. Members can book watches in advance and choose payment methods such as interest-free installments. For example, Tiffany sold out its 250 NFTiffs, with each NFT selling for approximately $50,000.
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