With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
Retail TouchPoints
FEBRUARY 8, 2024
As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.
Let's personalize your content