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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

Retail 268
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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings. The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Rillavoice is compliant with audio and privacy laws in the U.S.,

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. Identify talent gaps.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel. It’s key to start with a clear understanding of the future of your space and build toward that.

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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. Which begs the question, is the demand for retail media big enough for everyone to win?

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. Omnichannel. Unobtrusive.