article thumbnail

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

Retail TouchPoints

But as this part of the industry grows more crowded, DTC retailers are finding it tougher to make their mark. The solution was to do a deep dive into every channel, both paid and organic, to see what was driving traffic and where the most loyal customers were coming from.

article thumbnail

New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g., This year, US cosmetics and beauty retail e-commerce sales will more than double 2019’s figures. Expanded Social Selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

An Evolved DTC Playbook Graf Lantz has benefited from a lot of earned media coverage and organic word of mouth. That’s why, regardless of the channels Graf Lantz sells on, community has been central to the brand’s success. “Word of mouth was a big part of our growth early on — it’s how the brand really started to take off,” Gopinath said.

article thumbnail

New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g., This year, US cosmetics and beauty retail e-commerce sales will more than double 2019’s figures. Expanded Social Selling.

article thumbnail

These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful. Be SEO focused.

article thumbnail

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

1 on RalphLauren.com, the Ralph Lauren app, the Polo-67 app, in select Ralph Lauren retail stores and at specialty retailers including Bodega , Citadium , Highsnobiety , BSTN , LVL Gaming hub , Beams and CMG Central World. The physical apparel capsule collection will be available on Nov. 2, 2022, exclusively on RalphLauren.com.

Games 278
article thumbnail

Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Retailers should ramp up their omnichannel advertising strategies to remain top-of-mind, and leverage store-level product details and services to stand out, according to Robert Rothschild, VP and Global Head of Marketing at Smartly.io , a social media advertising company.