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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email. White Papers & Reports.

Blog 158
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

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How to make your personal emails work like a marketing channel

Email Audience

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out? Share your awards.

Channel 63
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content. Given the high and growing costs of customer acquisition, retailers have to look beyond outbound marketing.

Marketing 174
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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

The key to effective SEO is to understand the search terms your target audience uses. As you plan your niche SEO strategy , be careful how you conduct your keyword research. Which social media channels do they prefer? However, using niche-specific keywords may not drive a ton of traffic to your website.

Marketing 209
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.