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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

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Family Dollar Promises Mobile App Will Support Ecommerce by 2024

Retail TouchPoints

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage coupons and more easily locate products with improved search functionality. Family Dollar worked with digital consultancy Publicis Sapient to lead the mobile introduction.

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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. 3 Tips When Navigating the new Data Privacy Landscape. Current data privacy laws in the U.S.

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Newly Rebranded Yelloh Accelerates Transformation into a ‘Modern Mobile Retailer’

Retail TouchPoints

The new Yelloh delivery trucks will keep the company’s signature yellow but feature an updated name and branding. The new relationship is part of the retailer’s digital transformation, aimed at turning the 70-year-old company into a “modern mobile retailer.”

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Digitally Reinventing The Retail Store With Mobile

RTP blog

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience.

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