article thumbnail

Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

The best practices employed by the “leading-edge” and “innovative” brands quickly became the standards for every company to compete against. The highest-ranking company implemented 85% of designated best practices, a significant increase from the highest score ( 72% ) in 2021.

article thumbnail

Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. It is our vision to create the industry’s most complete omnichannel retail media stack to support retailer evolution through retail media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 212
article thumbnail

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

of total company revenue so far this year. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Investments in new channels or modernization efforts (or both) are a sign of a brand doing the right work to drive retention and acquisition in a more cohesive omnichannel approach.

article thumbnail

Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

article thumbnail

How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

article thumbnail

Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. Plus it also allows customers to learn more about a product or company. Why Is Omnichannel Important?