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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

For example, social media was cited as the top touch point ( 40% ) for driving awareness. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. By developing a 360-degree view of a customer with an integrated AI tool, retailers can instantly make recommendations to customers based on a wealth of customer data. Personalization goes beyond discovery, as well.

eCommerce 235
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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

This is social proof at its best. Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions. Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf.

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

I also recommend “humanizing” the persona by giving them a name and image. Because of the huge growth in social media , Lucy’s looking to streamline the interaction process on social media without losing the “personability” of the brand. You’ll likely find most of this data in your CRM.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332
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5 Strategies to Convert Price Sensitive Shoppers

UpSellIt

Price sensitive shoppers are masters of comparison shopping. Speaking of comparison shopping, it’s not uncommon for a price sensitive shopper to visit multiple websites to ensure they’re getting the best deal. Well, think of it this way: what if the alternative to a lower priced order is no order at all? Save Your Cart.

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Why SaaS Brand Advocacy Is More Important than Ever in 2018

Kissmetrics

This is social proof at its best. Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions. Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Engage Your Employees.