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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel. Arnold regularly publishes original research and speaks at industry conferences.

Retail 266
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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

It’s this first-party-based approach in which advertising metrics can be tied to actual sales — thereby improving efficiency — that makes retail media so appealing in the face of macroeconomic and industry factors like third-party cookie deprecation, rising customer acquisition costs and measurement and reach challenges.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. It’s free!

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience. But you can do a lot to improve the performance your phone camera offers out of the box: Use a dedicated camera app that provides RAW output as well as more control over compressed file formats like JPEG and HEIC.

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#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retail TouchPoints

Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. To leverage this trust, retailers can: Enable BNPL within their loyalty offerings to allow shoppers to choose how and when they access it; Work with digital wallet providers to add BNPL support within them; and Explore how financial institutions can partner with them.

Consumer 263
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25 B2B ecommerce experts to follow

GetElastic

She oversaw and led the strategy for Intuit.com, including a complete overhaul from the infrastructure all the way through to the customer experience. She is also a sought-after speaker, presenting regularly at conferences such as GrowthHackers, Brand Innovators, and Oracle Open World. Cynthia DiTullio , Director, Global B2B, Converse.

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