Capturing the Growing Spending Power of Gen Z and Gen Alpha
Retail TouchPoints
AUGUST 18, 2023
A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers. You need to make sure the experience is really tailored for that [mobile] format,” said David Morin, VP of Customer Strategy at Narvar.
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