privacy 
Retail TouchPoints
MARCH 18, 2024
In part because the generative AI adoption curve has been so steep, concerns about the technology — and the quality of the data that informs its responses — have taken on greater urgency. The top three areas where retailers plan to use generative AI are in customer service, marketing and store operations.
Retail TouchPoints
AUGUST 17, 2023
This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. This ranking is only surpassed by cloud computing, which is favored by 72% of retail CEOs and 64% of consumer products CEOs.
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Retail TouchPoints
APRIL 15, 2021
Weak adoption of global marketing technology platforms hinders efficiency. RTP: Where do you see the biggest impacts on retail and consumer goods companies from this new era of localization? Husson: I think the most profound impact will come from changes in consumer behaviors and expectations.
Retail TouchPoints
JUNE 3, 2020
COVID-19 has accelerated the contactless revolution: 84% of Americans ( 77% among global consumers) now expect to increase their use of touchless technologies to avoid physical contact for the remainder of the pandemic, with 55% ( 63% globally) planning to continue doing so afterward, according to a survey by Capgemini.
Retail TouchPoints
DECEMBER 22, 2020
Amazon is the most obvious example, evolving from an online marketplace for books to the technology behemoth it is today. Unlike Amazon, the online native, Walgreens presents advertisers with a more bespoke proposition for those that wish to deliver their ads alongside a range of consumer goods and pharmaceutical products.
Retail TouchPoints
APRIL 4, 2022
The approaching sunset of cookies and increased consumer concerns about privacy are pushing retailers to find new ways to personalize everything from product recommendations to communications preferences. Relevant product recommendations are such a hot commodity that one retailer is looking to sell its technology to other retailers. “It
ROI Revolution
JUNE 3, 2019
It’s all culminating to a boiling point that means if an agreement isn’t reached, a 25% tariff (up from 10%) may be placed on $300 billion worth of Chinese goods – affecting nearly 70% of consumer goods overall. So, how does this affect marketers? It’s actually pretty simple. Happy Birthday, GDPR!
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