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Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy

Retail TouchPoints

The partnership will allow Ferragamo to fortify the online components of its omnichannel strategy, including its presence on the Farfetch marketplace, while also leveraging the platform’s promotional opportunities to engage with millennial and Gen Z consumers via digital experiences.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Curious about how consumer attitudes and behaviors are evolving? Wondering whether BNPL, cryptocurrencies and NFTs will have staying power or are passing fads? What consumers really want from brands and retailers. Practical ways to harness the enthusiasm of values-driven consumers. 17 from 12 to 12:30 p.m.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency.

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New Solana Spaces Store in NYC Heralds Coming Wave of ‘Phygital’ Web3 Concepts

Retail TouchPoints

Adding to the curious nature of this new retail concept is the fact that there’s a good chance consumers will walk away from the store with more money than they came in with (it just won’t be in the form of U.S. Solana Spaces opened its first permanent location July 28, 2022 at The Shops at Hudson Yards in Manhattan.

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4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Much like omnichannel capabilities give shoppers agency over their experience, when brands offer multiple ecommerce payment options, they remove barriers to purchase and empower the customer. By offering a mix of traditional and alternative payment options, brands can cater to more shoppers and attract a wider audience of consumers.

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Online retailers Entrepreneurs Ecommerce professionals Developers and content creators who work in ecommerce Brick and mortar retailers interested in exploring the online retail world Social media experts with an ecommerce focus Cryptocurrency professionals Aspiring ecommerce business founders. Workshops and Topics at Make it Big 2022.

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Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

Retail TouchPoints

To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Not to toot our own horn, but we hit the nail on the head with this one.

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