Consumer Customer Data eCommerce Marketing Fashion 
Digital Doughnut
MAY 25, 2022
In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.
Omnisend
JANUARY 6, 2021
Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Find out how.
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Omnisend
MARCH 29, 2021
If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.
Ecommerce Platforms
MARCH 18, 2023
To understand the difference between retail vs ecommerce, we need to take a closer look at both concepts. The term “retail” refers to the sale of goods and services to consumers. Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales. What is Ecommerce?
SellBrite
MAY 13, 2019
As customers are becoming wiser to the potential ethical and environmental elements of ecommerce, sellers need to remain aware of the link between consumers’ value systems and what they buy. Customers have begun to express concerns about the link between ecommerce and packaging waste , for example.
Payoneer
FEBRUARY 22, 2023
Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.
Optimizely
DECEMBER 19, 2017
Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. Biggest blocker to purchase : Price.
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