Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely. Discount Abandoned Carts.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Omnisend

MAY 15, 2020

Business Bottleneck 1: Too Much Data and Too Little Time. Are you facing a problem of plenty when it comes to customer data? Struggle to go live with marketing campaigns powered by fresh consumer insights? Business Bottleneck 2: Difficulty in Personalizing Campaigns Based on Customer Data.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 262

Omnichannel eCommerce POS Operations 262

365 Retail

MARCH 10, 2024

The integration of AI in e-commerce is set to streamline and automate various processes with chatbots and virtual shopping assistants providing instant customer support. Consumers will enjoy the convenience of fast and secure online payments in 2024, eliminating the need for tedious form-filling and reducing cart abandonment.

eCommerce 52

eCommerce Payment Services Payments eCommerce Marketing 52

Groove

APRIL 29, 2022

With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Optimizely

SEPTEMBER 21, 2017

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. Access to Better Data. Why Use Hidden Fields?

eCommerce 246

eCommerce Reference Information Conversion Optimization 246

Optimizely

NOVEMBER 30, 2017

As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? How will you be analyzing customer data? What is really your biggest market competition? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Retail TouchPoints

JULY 28, 2023

Data is Ecommerce’s Best Friend These strategies are key because, in a world powered by AI, having a data advantage is how you get ahead of the competition. Ecommerce marketers must learn how to leverage first-party data effectively or risk being outmanoeuvred by those that do.

eCommerce Platforms 203

eCommerce Platforms eCommerce Technology Marketing 203

Kissmetrics

JUNE 14, 2017

For small and large eCommerce stores alike, it’s easy to lose sight of your brand message. You have multiple teams engaging with consumers on various channels. You can determine your brand message by focusing on what the customer cares about. Conveying a message similar to your competitor can confuse consumers.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 317

Consumer Marketing Mobile Customer Data 317

UpSellIt

JULY 13, 2023

Data and Insights: Omnichannel retailing leverages customer data and insights to deliver personalized experiences, whereas multichannel retailing tends to analyze separately. Understand your customers Begin by gaining a deep understanding of your target customers.

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Optimizely

AUGUST 31, 2017

Learn from these companies how NOT to target consumers, and instead focus on making your marketing truly personalized. You may think that at worst, a personalization mistake is a simple error that won’t hurt your marketing results or overall brand reputation. Instead of converting a new customer, this email instead annoyed her.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Omnisend

MAY 7, 2020

Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.

Demo 88

Demo Customer Data Information Marketing 88

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. Included in this integration are nearly a dozen pre-built campaigns to help marketers get started quickly.

Customer Loyalty 30

Customer Loyalty Customer eCommerce Marketing eCommerce 30

Ecommerce Platforms

MARCH 18, 2023

To understand the difference between retail vs ecommerce, we need to take a closer look at both concepts. The term “retail” refers to the sale of goods and services to consumers. Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales. What is Ecommerce?

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Steve Dennis

MAY 13, 2018

e-commerce market and is racking up significant share in many global markets. Prime membership tends to lock consumers into a virtuous shopping cycle where, at the margin, Amazon becomes the default choice for a growing basket of stuff. More than 50% of all online product searches start at Amazon.

Shipping Costs 76

Shipping Costs Retail eCommerce eCommerce Marketing 76

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. These transactions, via online retail stores, are known as CBD ecommerce. The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Sailthru

JUNE 1, 2023

Acquisition and retention teams are increasingly relying on interactive content to collect zero- and first-party data, defined as personal, preference and intent data provided directly by the consumer. Once customers share their data, Sailthru Experiences populates in your Sailthru user profiles.

Travel 78

Travel Customer Retention Demo Recommendation 78

Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Smile.io

MAY 15, 2024

To avoid falling into this trap, choose an ecommerce platform that makes accessing and analyzing analytics simple. Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Ecommerce brands can take several approaches to expand their market reach.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

ROI Revolution

JULY 25, 2019

Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. .

Marketing 68

Marketing Social Media Cryptocurrencies Cryptography 68

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. It’s crucial to be proactive about retaining customers, so you can drive greater sales. Cross-Selling for Ecommerce. As consumers, we are surrounded by cross-selling strategies. Email Marketing.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Inflow Insights

NOVEMBER 11, 2021

This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future. So, how should you use these platforms together in your eCommerce marketing strategy? Here are the basics: Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

NOVEMBER 13, 2023

It sends a clear message that your business values customer communication. This transparency is vital to building trust and confidence among your consumers. Omnisend is a powerful platform for ecommerce marketing automation. This protects customers’ data from potential breaches.

Payment Services 88

Payment Services eCommerce WooCommerce Document 88

SellBrite

MAY 13, 2019

As customers are becoming wiser to the potential ethical and environmental elements of ecommerce, sellers need to remain aware of the link between consumers’ value systems and what they buy. Customers have begun to express concerns about the link between ecommerce and packaging waste , for example.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Payoneer

FEBRUARY 22, 2023

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.

Payment Services 26

Payment Services Payments eCommerce Cryptocurrencies 26