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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

In a survey of consumers conducted by SmarterHQ , 23% said they planned to do most of their holiday shopping on Prime Day, as compared to 19% on Black Friday and 11% on Cyber Monday. The rescheduled Prime Day, set for Oct. 13-14 , will kick off the season. Non-Essential Retailers Likely To Trim Holiday Hiring. “The

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How Contextual Commerce Improves Customer Loyalty

Optimizely

I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

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WooCommerce Pricing: 7 Factors to Consider

SellBrite

According to BuiltWith, WooCommerce has 30% of the market share for websites using ecommerce technologies. Its popularity isn’t a surprise—the tool offers plenty of store customization features and is free to use. Customer data is precious and should not be left to chance. Expect to spend : $0.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

In apparel, for instance, the resale market is expected to almost double to $33 billion in 2021 from $18 billion in 2016, with online resale players growing more than four times faster than the broader apparel resale market. On the home front, more than half of the consumers surveyed by Opinion Research Corp. Know thy customer.

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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. The #1 rule?

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Keep in mind that ecommerce has a few different spelling variations. Let’s look at each type of electronic commerce in a bit more detail.

eCommerce 417