Remove Consumer Remove Customer Data Remove Operations Remove POS
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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

I will share a customer case example that answers these questions. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Businesses that strive to connect with customers share similar pain points. trillion in value.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. All these measures can help protect against unauthorized network access and data breaches.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

During the Shopify’s Winter ‘23 Edition , we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to a premium version), so what’s the big deal about Shopify POS Go? What is Shopify POS Go? Quite bit, actually.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Rather than bombarding our members with thousands of great member deals, we focus on the most relevant offers based on their preferences and observed member data. Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.