ROI Revolution
MARCH 1, 2018
From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?
ROI Revolution
DECEMBER 7, 2021
Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.
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ROI Revolution
DECEMBER 7, 2021
Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Business being good isn’t always a good thing. Name and home address. Phone number.
Inflow Insights
NOVEMBER 29, 2021
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
Kibo
MARCH 29, 2021
More than ever consumers expect shopper experiences that are seamless across all channels. And in 2021, consumers expect those channels to service them anywhere and anytime. Email and search marketing followed. On their end, consumers experience seamless shopping even as they move from touchpoint to touchpoint.
Klaviyo
APRIL 24, 2018
But it’s essentially architected around the idea that any given European citizen has the fundamental right to understand and control how their personal data is collected, secured, and used. Notifying data controllers, and EU data protection authorities of any incidentsthat compromise personal information.
ROI Revolution
AUGUST 5, 2021
Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%
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