Retail TouchPoints
JANUARY 28, 2021
The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.
Retail TouchPoints
DECEMBER 10, 2021
This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.
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Retail TouchPoints
SEPTEMBER 20, 2021
Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?
ROI Revolution
MAY 9, 2022
After implementing personalized marketing, 54% of brands see increased engagement, 48% see increased conversions, and 41% see more clicks and opens per email. On top of that, 64% see an improved customer experience, 43% see increased lead generation and customer acquisition, and 42% see improved brand perception.
Sailthru
JANUARY 5, 2018
The slowdown may be due to membership saturation among high-income consumers. While Amazon still keeps membership numbers close to its chest, the company’s recently launched monthly payment program indicates that it is targeting lower income consumers, lending credence to these reports. One Home Depot” Coming, Thanks to $5.4
Digital Doughnut
MAY 20, 2022
Consumers are changing—they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.
Digital Doughnut
DECEMBER 5, 2022
There’s a reason why star ratings and customer reviews are increasingly visible in advertising campaigns. This kind of social proof continues to help build trust and increase propensity to purchase, according to pioneering consumer research by Digital Doughnut sister company London Research.
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