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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. This allows the brand and consumer to engage on a far higher level than previously possible.

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Customers’ Trust Was Weak Across US Financial Services Brands In 2022

Forrester eCommerce

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

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#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retail TouchPoints

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

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How Exploration Drives Breakthrough Digital Business Strategies

Forrester eCommerce

If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you! This service helps digital leaders across industries — including financial services, travel, retail, healthcare, […].

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

Retailers have to be increasingly savvy at luring consumers to brick-and-mortar locations, finding creative ways to offer experiences that can’t be replicated in the digital environment. Additionally, the presence of food and beverage supports engagement and builds customer loyalty. Implementing Food and Beverage Design.