Remove Consumer Remove Customer Loyalty Remove Games Remove Multi-channel
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The entire Go There campaign was fashioned around consumer insights. Then the next day, we ‘popped up’ at Resorts World at the Fred Segal shop, where we took over a portion of the store to do a gifting suite and a Game Watch Party.

Fashion 227
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 208
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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 137
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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

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What is Merchandising Experience

Dynamic Action

In fact, according to Gartner, companies that provide a great customer experience are up to 60% more profitable. This makes sense as the commerce function is the closest to the customer, so therefore the easiest to influence. This brought multi-channel and omni-channel experiences like “click and collect”.