True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Retail TouchPoints
MARCH 5, 2024
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The entire Go There campaign was fashioned around consumer insights. Then the next day, we ‘popped up’ at Resorts World at the Fred Segal shop, where we took over a portion of the store to do a gifting suite and a Game Watch Party.
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