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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. Increase Customer Retention Rates and Sales.

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Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Of course, while shipping can be a powerful point of differentiation for your brand, it’s important to make sure that your company can actually act on the strategy. Decrease costs.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

And these figures do tell us a lot about major changes in consumer behavior that will continue to evolve in 2018. So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores? And that’s not the only thing stopping consumers from buying online.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. It might involve a time-consuming trip across town, navigating traffic and juggling work or family schedules. Speed-to-restock is key in the returns cycle.

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Holiday Leftovers? Here are 4 Ways Sellers can Minimize Excess Inventory

Retail TouchPoints

Among them were unpredictable shipment of supplies and waning consumer demand that left many with excess inventory. For one thing, it can lead to increased costs as companies may need to pay for additional storage space to hold the excess inventory. The past year presented a plethora of challenges for retailers.