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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As foot traffic improves at the nation’s malls, the gap between digital commerce and brick-and-mortar retail continues to narrow. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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7 Powerful Enterprise E-Commerce Platforms for Retail Businesses

Fabric

Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retail operations. With global e-commerce sales projected to reach $6.3 A powerful solution for enterprise Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retailers.

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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% retail ecommerce sales — and 6.5% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences.

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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Tom Tailor was able to integrate the app into its existing ecommerce platform Scayle, affording real-time product and inventory information.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.