How to Integrate Paid Ads With Influencer Campaigns
Kissmetrics
MARCH 12, 2021
Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. Radha Beauty took a real-time, multi-personality approach to their integrated campaign. You’re scrolling and consuming, probably for entertainment alone—you’re probably not shopping. When you go shopping online.
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