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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

During the Shopify’s Winter ‘23 Edition , we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to a premium version), so what’s the big deal about Shopify POS Go? What is Shopify POS Go? Quite bit, actually.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

It has gone through a rapid period of change from the primary way we shopped, to its death being prematurely called ‘ the showroom problem ,’ to continuing to be a critical piece of consumer brand strategy. Retail associates are looking to find that lost sale, that ‘retail shopping cart abandonment,’ and triage at the register.

Supplies 288
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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store.

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Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

RTP blog

By Alex Hunt, System1 Research Many manufacturers spend more than half of all their marketing dollars on in-store POS and promotional activity. Faced with the challenge of online shopping, retailers have looked to understand what activates online and in-store sales and redoubled their efforts to improve the shopper experience.

Consumer 150
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumersshopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. Limited adoption : While the popularity of digital wallets is on the rise, not all consumers have adopted this payment method yet.

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As Retailers Adjust to the Pandemic, Embracing Digital Commerce Doesn’t Have to be Risky

Retail TouchPoints

This meant they had to react quickly to find alternate suppliers, which could possibly require modifications to not only their POS systems but also business operations, resiliency and third-party management. What This Means for Your Consumer. Consumers are also changing their purchasing habits and using new technology and channels.