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Americans are Embracing Subscription Services and Digital Goods in a Big Way

Retail TouchPoints

The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. consumer now pays for four different video streaming subscriptions. There are subscription shopping services now available too. Consumers grow to rely on their subscription service providers.

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Nine Tips to Create Recurring Revenue with Subscriptions

Retail TouchPoints

Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products to beauty and homecare. In fact, Gartner predicts that by 2023, 75% of DTC businesses will have a subscription offering. In fact, according to our data, a 5% discount increases subscription enrollment by 104%.

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The 5 Facets Of Success In The Subscription Economy

RTP blog

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. In the evolving world of subscription retail, customer relationships are crucial, and innovative companies need to develop forward-looking skill sets to survive and thrive amid the competition.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Beyond Window Shopping Business customers are consumers too, and they want things on demand and with the convenience of a one-stop shop. Businesses of all sizes can provide subscription-based services to their customers, offering add-ons and integrations from third-party vendors.

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Using Klaviyo Flows For eCommerce Automation

Groove

For example, if you have a segment of people that abandoned their shopping carts, they can be enrolled in an abandoned cart flow that encourages them to purchase the products they left behind. Think of it as the first impression that a consumer has with your brand. Shopping Cart Abandonment Flow.

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Email Retargeting and Boosting Customer Engagement

Smile.io

This may include visitors who abandoned their shopping carts, customers who made past purchases, and subscribers who clicked on certain links in your previous emails. In email retargeting, pixels or browser cookies collect data on a user's behavior and actions, such as website visits, product views, or abandoned carts.

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Cratejoy Review: Start Your Own Subscription Business With Marketing in Place

Ecommerce Platforms

If you go to Cratejoy as a consumer, you'll find a multitude of subscription boxes to fit your own tastes. What's even more intriguing is the fact that anyone can sign up to sell their own subscription boxes. I've always been entranced by the subscription industry, partly because it's a tough way to make a profit.