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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC and SEO SERP Analysis.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations. Common Google Analytics Errors for ecommerce Accounts.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

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Best ecommerce apps for your online store

Omnisend

Image via Shopify The best ecommerce platforms provide everything entrepreneurs need to create, customize, and sell products or services immediately. Gumroad Image via Gumroad Gumroad is one of the best ecommerce apps that lets creators open storefronts instantly—no existing site is required. It’s versatile and user-friendly.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one. Content Marketing. Conversion Rate. Chatbot Conversion Optimization.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

Doing this type of analysis on an ongoing basis, in a way that would provide usable and actionable data for multiple types of optimizations, proved difficult. One of the first things we tried was to set up a customized analytics report outside of Google Analytics to pair transaction ID’s with margin and profit.

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