Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Retail TouchPoints

JULY 4, 2022

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 250

eCommerce SEO Events Recommendation 250

Inflow Insights

SEPTEMBER 18, 2017

But in SEO it works much the same way. The Cruft Finder tool helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google’s index. eCommerce business owners, executives, website builders and marketers can all benefit from this tool in various ways. Pruning Content for SEO.

SEO 104

SEO Magento WooCommerce Shopify 104

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

AUGUST 27, 2020

BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one. Looking to drive more conversions with other eCommerce marketing software ? Best Customer Loyalty Programs: Smile.io. Best of all, spend less on advertising!

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Data Science & Reporting. Klaviyo vs. Listrak.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Inflow Insights

OCTOBER 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. They send me a report, but I’ve not spoken to my account manager in month or two. Make no mistake, digital marketing is hard.

eCommerce Marketing 61

eCommerce Marketing eCommerce Marketing SEO 61

Groove

JANUARY 26, 2022

For instance, let’s pretend your company sells services such as email marketing and SEO. Cater content to subscribers and leads to inform them of email marketing and SEO and how these two marketing strategies affect a business’s bottom line. Create content that solves the problems faced in each phase.

B2B 150

B2B Marketing Reference SEO 150

BigCommerce

JULY 13, 2017

Damon Didier, VP of Marketing at Office Furniture Source. BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13% It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Use keywords with the highest PSI in your SEO campaigns. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Trying to figure out how to do product research?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Omnisend

MAY 31, 2023

Standard Starts at $150, and includes email, SMS, and automation Standard Starts at $16/mo for 500 contacts and 60 SMS, unlimited web push Pro Starts at $600, and includes dynamic content, advanced reporting, etc. Includes advanced reporting & priority support. Dotdigital offers better personalization and reporting features.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Inflow Insights

MAY 7, 2020

Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic. T hen, we tracked down the landing page report, filtered to this parameter, and added a secondary dimension for “source / medium.”

PPC 117

PPC SEO eCommerce Fashion 117

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Product Page SEO. Although cart abandonment varies by industry, HubSpot reports that an average of 73.9%

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

FastSpring

DECEMBER 18, 2020

The software company, which started in 1996, positioned itself to B2B buyers to leverage Microsoft Excel and use it as a self-service analytics and reporting service. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Tip #1: Make sure your customers can find you online by investing in SEO.

B2B 148

B2B eCommerce Payment Services SEO 148

Omnisend

NOVEMBER 11, 2022

Wix is one of the most popular platforms for ecommerce businesses. It is a feature-rich platform with amazing SEO tools and hundreds of useful Wix apps. The Wix App Market has more than 300 popular apps that can help you enhance your website. It also offers in-depth reports on marketing automation and campaigns.

Social Media 97

Social Media Payments Shipping Costs Payment Services 97

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

eCommerce 189

eCommerce SEO Article Recommendation 189

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. Q2, April – June: 10.41%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Establishing marketing strategies like SEO and content marketing. HubSpot Ecommerce Marketing Training Course.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. What are long tail keywords, and why do eCommerce marketers ignore them?

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Groove

NOVEMBER 26, 2021

In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. Other notable features include: SEO recommendations to improve your site. Well, you’re in the right place! Lead Forms.

BigCommerce 195

BigCommerce Marketing Shopify Merchant Services 195

Omnisend

DECEMBER 26, 2021

That’s why we’re highlighting the most common mistakes you could be making in ecommerce marketing. Common ecommerce mistakes. Based on our experience and research, we’ve found that these 10 problems consistently prevent ecommerce businesses from achieving their full potential. Lack of SEO content optimization.

eCommerce 148

eCommerce Payment Services WooCommerce SEO 148

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Omnisend

APRIL 14, 2021

Ecommerce is big business, especially right now. It’s predicted that retail ecommerce in the United States will rise to more than $843 billion in 2021 and 1.2 trillion by 2024, with ecommerce reports showing that conversion rates increased more than 100% in 2020 compared to 2019. Certified Ecommerce Marketing Specialist.

eCommerce 137

eCommerce Payment Services WooCommerce eCommerce Marketing 137

Ecommerce Platforms

APRIL 3, 2020

According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. OpenCart is already a popular B2B eCommerce platform. Built-in SEO. Effortless reporting and analytics. SEO friendly back-end. SEO friendly design. Open source coding.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

ecomdash

DECEMBER 26, 2018

By using an affiliate program online not only can you view reporting, but you can connect with affiliate websites, upload creative and promotions they can use, and understand which partners are generating sales. Not only is there a strong ROI, but it’s an extremely trackable marketing tactic for your ecommerce business.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

PPC 78

PPC eCommerce SEO Definition 78

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Ecommerce Platforms

APRIL 29, 2020

Leverage the On Page SEO Checker Tool. Organic Positions Report. 24 Types of SERP Features and How They Benefit Your E-commerce Business. Leverage the On Page SEO Checker Tool. The On Page SEO Checker tool gives users recommendations to help them take advantage of SERP Features. Organic Positions Report.

eCommerce 104

eCommerce Beauty and Health Electronics Fashion 104

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Omnisend

DECEMBER 14, 2023

Image via Shopify The best ecommerce platforms provide everything entrepreneurs need to create, customize, and sell products or services immediately. Gumroad Image via Gumroad Gumroad is one of the best ecommerce apps that lets creators open storefronts instantly—no existing site is required.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78