Remove Conversion Optimization Remove Management Remove Mobile Remove PPC
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Retaining customers.

eCommerce 167
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Next, we dug deeper into conversion rate by channel. The solution?

Channel 113
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

However, creating and managing your landing pages can be complicated without the right technology. Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. You can also use the script manager to have custom scripts applied across various landing pages.

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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. This allows management teams to properly allocate development resources and budgets to double down on working efforts or fix any diagnosed performance issues. PPC Metrics. Conversion Rate Optimization Metrics.

PPC 82
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop.

eCommerce 156