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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. I volunteered to take over while continuing to help clients with conversion rate optimization.

PPC 96
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How to Choose The Right Adwords Agency

Kissmetrics

Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Some PPC agencies rely on a pay-per-lead model.

PPC 274
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9 eCommerce Marketing Tools You Can't Live Without

Groove

SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Google Optimize - A/B and Multivariate Testing. Google Tag Manager - Website and SEO Optimization. These include: AdWords Keyword Competitor Tool. AdWords Advisor.

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

To migrate your GA4 accounts on your own, check out the following helpful resources on reviewing and setting up your GA4 account: Introduction to Google Analytics 4 Google Analytics 4 (GA4) Setup with Google Tag Manager | Udemy. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 289
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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

By analyzing keywords, product features, and competitor listings, sellers can create compelling product listings that attract customers and drive conversions. Optimized product listings are essential for ranking higher in Amazon search results and attracting organic traffic to your listings.

eCommerce 118
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The 8 Best CRO Companies of 2020

Kissmetrics

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. 2 Trinity — Best For E-commerce Conversions. Imagine this….

eCommerce 316