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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Is What Epic Wants for App Stores What Other Game Developers Actually Want?

FastSpring

As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. There were no gatekeepers — just a computer, a player, and a game.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. The hidden expenses of wasted time, expensive fees, penalties or additional losses of goods and services add up. Internet payments mean more purchases.

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FastSpring at VivaTech 2024!

FastSpring

This year’s themes cover the big topics in tech, including the Creator Economy, Gaming and eSports, B2B, and, of course, Artificial Intelligence. We handle every payment need from subscription management to tax collection, remittance and more so your business can go farther, faster.

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Amazon Expands Buy with Prime Availability to all U.S. Marketplace Sellers

Retail TouchPoints

based Amazon merchants at the end of January. Additionally, Amazon is adding a new feature to the Buy with Prime package that will enable merchants to display ratings and reviews from Amazon customers on their own online stores. The offering was previously only available by invitation.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process. Let’s go ??.

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