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Walking the Fine Line Between Profits and Customer Experience: The DTC Strategic Dilemma

Retail TouchPoints

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers.

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The Essential Guide to Shopify ERP Integration [2024]

Groove

This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. You’ll never have to worry about system limitations and data inconsistencies. Using an ERP also has an initial setup cost and associated maintenance expenses. Set up a payment provider.

Shopify 393
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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Online return fraud cost U.S. Signifyd data shows that there was a 35% increase in false claims that an item never arrived in 2022 in Europe, and a 68% increase in false claims about the condition of a product. Cutting Fraud to Claw Back Costs Retailers are pushing back. retailers $22.8 billion in 2022. retailers lose $10.40

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How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

Retail TouchPoints

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s But one thing that has always been consistent is premium quality at an unbelievable price. “I Data is at the Center of Everything’.

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Data-Driven Sustainability: How Supply Chain Efficiency and Clienteling Drive More Sustainable Operations and Customer Choices

Retail TouchPoints

Sustainability can be highly data-driven. Sustainability has become more important than ever in the retail industry, and within the supply chain, retailers now have access to technology that provides them with a 360-degree picture of their inventories and customer preferences.

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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Additionally, rising shipping costs , talent shortages and the ease with which consumers can compare offers online make ecommerce profitability a particularly tough challenge. There’s a lot of data and analytics and AI behind great online grocery, and that’s hard.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.