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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Learn how to use the right systems to scale up shipping, get real-time visibility into your inventory, and do more with less effort.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

This enables it to offer same day delivery direct to both stores, and directly to its customers. According to Supply Chain World magazine , the company also is developing direct-to-consumer channels in several European markets. Here are the top reasons you should consider selling to potential customers directly.

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Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Experience: The Reason Customers Still Shop In-Store. For many of the same reasons the traveller chooses a scenic route when travelling, the customer pursues the journey to the physical store. Customer experience remains the critical retail component for shopping in-store. Related: Ship-from-Store.

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7 Home Decor Dropshipping Suppliers Every Retailer Should Know

Fabric

With big bulky items, shipping and packaging operations can be a logistical nightmare as retail operations become larger and more complex. And if backend processes don’t go as planned, the customer experience suffers, and the company’s reputation can be impacted. From a dropship perspective, the company is extremely flexible.

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Exclusive Q&A: How Amazon’s Marketplace Disconnects Sellers from Their Customers

Retail TouchPoints

They can’t send the customer emails or ask them to join a loyalty program; essentially, sellers can’t utilize customer data as they would with their own website. In contrast, I’ve worked with sellers that use a Shopify platform to capture customer data, and that’s ended up being close to 10% of their sales every single month.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience.

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