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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 210
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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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Better customer experience means targeting people, not buyers

GetElastic

Better customer experience means targeting people, not buyers. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

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Better customer experience means targeting people, not buyers

GetElastic

Better customer experience means targeting people, not buyers. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Digital Experience Platforms: Overview, Resources, Examples

Kissmetrics

When do we actually achieve a great customer experience in our brands ? When a customer has a great experience with you, they are more likely to come back and buy again. Social media, mobile apps, in-app ads, artificial intelligence, augmented reality, and more have promised to help us put experience at the forefront.

eCommerce 271
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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Try Omnisend free for 14 days and use marketing automation to create a better customer experience! If the past few years have taught us anything, the omnichannel customer is here to stay. Harnessing machine learning to collect customer data and react to it is no longer the stuff of science fiction. It’s reality.

Fashion 148