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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 263
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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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Better customer experience means targeting people, not buyers

GetElastic

However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective. Personalization is an increasingly important aspect of the customer experience. You need to consider SEO, third-party data and merchandising. Show title in resources.

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Better customer experience means targeting people, not buyers

GetElastic

However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective. Personalization is an increasingly important aspect of the customer experience. You need to consider SEO, third-party data and merchandising. Show title in resources.

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Digital Experience Platforms: Overview, Resources, Examples

Kissmetrics

It’s about how we interact on the internet and how customers expect brands to interact with them. Differentiating features of web engagement management include customer engagement through conversations, community building, multichannel reach, and automation. Digital Experience Platform Resources.

eCommerce 271
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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

Here are three examples of non-linear CX in action: Multichannel support: In the non-linear world, customers can jump from social media to email to phone, all without missing a beat. The magic of AI is that it can pull from these tools to answer customer questions if they call or start a chat.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Both have a help center and online learning resources and guides. ?