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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

Artificial intelligence (AI) is reshaping the way brands connect with their customers. Although the impact of ChatGPT and other generative AI tools and plug-ins is yet to be established, these capabilities are being considered a driving force behind how many businesses will gain a competitive advantage.

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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Harnessing the huge marketing potential of subscription services

365 Retail

In fact, research showed that – unlike many other areas of retail – almost 90% of subscription services were either maintained or grew during the first lockdown. This could perhaps be due to the rise in customer loyalty. . Encouraging customer loyalty. And in addition, data can be used to grow the customer base.

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Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

Plus, it’s also pretty easy to migrate your current online store from other platforms – so that’s a plus! For instance, You can add and move products in bulk to publish to multiple sales channels. On top of that, you can also edit product information and synchronize these edits across all your sales channels.

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How to Improve Your Customer Experience with AI Catalog Management

Algopix

Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data.