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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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The State of Ecommerce Customer Loyalty in 2023

Smile.io

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. allows you to embed custom loyalty content throughout your website.

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LiveChat vs Zendesk: Which Chat Tool is Best?

Ecommerce Platforms

In this LiveChat vs Zendesk comparison, we’re examining two popular tools for delivering valuable messaging-based support to customers. Today’s LiveChat vs Zendesk review looks at the functionality and features of two popular solutions from the customer service landscape. Here’s everything you need to know. Let’s dive in.

Live Chat 196
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LiveChat vs Zendesk: Which Chat Tool is Best?

Ecommerce Platforms

In this LiveChat vs Zendesk comparison, we’re examining two popular tools for delivering valuable messaging-based support to customers. Today’s LiveChat vs Zendesk review looks at the functionality and features of two popular solutions from the customer service landscape. Here’s everything you need to know. Let’s dive in.

Live Chat 196
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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? Even if you add live chat to the mix, customers require your attention through other means that can segregate your customer service operations as a whole. This is what multi-channel customer service aims to solve.

Channel 402
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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

Artificial intelligence (AI) is reshaping the way brands connect with their customers. Although the impact of ChatGPT and other generative AI tools and plug-ins is yet to be established, these capabilities are being considered a driving force behind how many businesses will gain a competitive advantage.

eCommerce 189