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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Game Theory Meets Attribution.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. And he’s not alone. This can drive efficiency and efficacy. .

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Accounting. Order Management.