Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight
Retail TouchPoints
OCTOBER 18, 2023
Some fashion brands, including Zara, J.Crew and Uniqlo , have begun charging for returns in order to claw back lost revenue and dissuade certain behaviors. Unusual patterns, such as frequent returns of high-value items, or returns from the same address with different customer names, can be flagged for further investigation.
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